![]() Likewise, reach tends to be higher than engagement. That’s because one person can see the same post more than one time. So are the comments and retweets.Īs a general rule, expect your number of social media impressions to be greater than your number of unique users (reach). See how there are thousands of recorded likes? All of those are engagements. There are more people alive now than have ever died since humanity began which means that when you die you’ll be even more lonely, because there is no afterlife and you’ll just shut off like a shitty broken computer and bask in a solitudinal blackness for eternity Here’s an example from Nihilist Arby’s Twitter account: Social media engagement most often refers to any share, like or comment. Reach rate is the number of people who have seen your post divided by the number of your followers. However, the reach doesn’t change, because you’re still the same user. So, if you were to click on the Instagram post about seals twice, it would count as a multiple impression because it gets displayed more than once. One person can see the same content displayed on 2 different occasions – that’s a reach of 1, with 2 impressions. Think of it like this: If impressions count the number of times your content is displayed, reach tallies the number of people who see that content. You might also hear this referred to as “unique impressions.” Reach is the total number of unique users who see your content. You can create and curate all the social media content you want, but impressions, reach, engagement and views are what count when it comes to measuring whether your social media campaign is at all successful. And, in a digital world dominated by advertising, you need to ensure you’re remembered by current and would-be customers alike. Why’s that important? Because it gets your brand in potential consumers’ faces. If you clicked on the above Instagram post, then it just earned an impression because it’s been displayed in front of you. ![]() A post shared by BuzzFeed on at 9:01am PDT ![]()
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